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6 Ways To Get a Bigger Turnout For Your Event

Here you are planning an event that you’re excited about. You have a budget, location, and now you need to figure out the people. With all the work you have put into planning your event, you want a big turnout. 

The best way to get people to your event is to know the people you are inviting. If you know what they want, it’s easier to give it to them. So, you need to couple these next ideas with knowing your audience. 

When you’re planning a wedding and your friends love to dance, make sure they know about the dance floor. If you’re planning an event to introduce new affordable products, make sure you’re giving away some freebies to get the bargain hunters there. The better you know your audience, the easier it’ll be to reach them.

Now, let’s look at six more ideas to help you get a bigger turnout for your event. 

Consider Having the Event During the Day

A lot of events have shown to have a bigger turnout when put on during the day. Whether that is a weekend or a simpler lunch break event. Some events are designed to be evening events. If not, you may get a better turnout during the day when people don’t feel like they are giving up their evening with their family or an exciting night out. A daytime event can feel like less of a sacrifice for many people. 

Incorporate Common Ground 

An event that celebrates a historical location or a city culture can make people feel like they belong there. There may be a common love for a city that can bring people together. Anything that people already have a positive emotion tied to will work. Bring that emotion over to your event to get people interested. 

This works the same way as a birthday party. A birthday party may not sound exciting. As soon as you add a Harry Potter theme to it, you have a whole generation of people excited about it. 

Tell Stories About Past Events 

If this is a recurring event, use your past events' success to breed new success. Use storytelling to evoke emotions using positive experiences with the event. For example, if it’s a charity event, create content that highlights the good the event brought last year. Using specific details will draw people in and get them interested in the event this year. 

Target The Right Audience

We mentioned knowing your audience. However, you may be looking to build an audience that fits a certain need for the event. If you’re launching a new tech program you’ll be looking for business owners who need the technology. An event to raise money for animals, you’ll want to target dog lovers. 

Sometimes an event is amazing but doesn’t get a good turnout because you weren’t inviting the right people. 

Ask People What They Want 

If you already have an audience and the event is for them, ask them what they want. Use your social media platforms to take a survey. Ask people what day of the week works best with their schedule. Ask people about their favorite events in the past. Find out what gets your audience excited. 

Tempt With Freebies 

People love free stuff. Let’s face it, many people are willing to give up their night of Netflix if it means getting a bag of freebies. If you have something to give out, don’t be shy about letting people know it with the invite. 

Signing up to attend an event or committing to going creates an unknown for a person. They don’t know if the night will be worth their while. They don’t know if they’ll be bored out of their mind. But at least they know there will be a swag bag. 

91% of event planners measure the success of their events on attendee satisfaction. Getting people to an event is all about finding ways to make people feel confident they’ll be satisfied before they commit to going. Make your event look low risk. Keeping this in mind will help you get a bigger turnout for your event. 

Event Planning